The Challenge
The property leaned on OTAs because the site converted poorly and could not launch targeted offers without a developer every time.
Hospitality
Boutique Hotel Booking Engine
Stronger direct channel revenue with promos and upsells the marketing team can run themselves.
IndustryHospitalityTypeBoutique hotel groupPlatformWebTimeline3 months
Client type
Independent boutique hotel group
Services provided
UI/UX design, web development, payment integration, technical SEO
Platform
Website
Our Approach
We rebuilt the booking funnel around speed and trust — sharp brand storytelling up top, a frictionless date/room path, and a promo engine marketing could operate safely.
What We Built
- High-performance landing templates for packages and events
- Room upsells and add-ons in-checkout
- PMS-aware availability with parity-safe rate rules
- Analytics events for funnel and campaign attribution
Results
+31%
Direct booking share
40%
Faster LCP on key pages
Self-serve
Promo campaigns
Project Visuals
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